It’s clear from his recent interviews that Peston has been feeling increasingly restless and the opportunity to report on politics from a premier position at a broadcaster is no doubt attractive.
But, as I’ve previously argued, I think there needs to be more diversity in the roles of political editor. Clearly it’s not the only the issue, but does ITV want to be the only major UK broadcaster with a middle-aged white man fronting their political coverage?
I also can’t help feeling, given ITV’s target audience, the cerebral Peston might not be the ideal person to communicate policy to the viewer.
And perhaps that means Peston should be cautious too.
He doesn’t need career advice from me, but perhaps he should consider how successful or not some of the big name BBC to ITV transfers have been. The path to Gray’s Inn Road may be well-trodden but so is the road back to New Broadcasting House.
Still, I’ve argued before that part of what an Editor wants to achieve from appointing a new Political Editor is to make a statement about the news service’s positioning, garner positive headlines and deliver impact. On that basis alone hiring Robert Peston would be a success; it’s a bold and audacious move.