Time for a rethink of BBC local radio

The BBC is again seeking to make cuts as it deals with the fallout from a tough licence fee agreement with the government.

BBC News is expected to find £80 million of savings – a big figure however you look at it.

After years of salami slicing – or Delivering Quality First as it was known – it looks likely that this time it will be a case of not doing something, rather than doing somethings in a cheaper way.

So given that, what is the point of BBC local radio?

Currently there are 39 BBC local radio stations in England costing some £153 million. But even among its target audience of over 50s listening is falling. Down to a reach of 23.9%.

It’s expensive too. At 3.8pence per listener hour it costs more than any other service with the exception of Radio 3.

Why do we need 39 local radio stations with broadly similar and expensive content, few listeners and not much sign of any improvement in the future?

Last time local radio was threatened with cuts it proved untouchable. A coalition of listeners, the BBC Trust, and MPs who like appearing on it, watered down proposals to reduce budgets.

But perhaps it’s time for a radical rethink. We have BBC Scotland and BBC Wales. What about BBC England?

Let’s have one station for England aimed at over 50s with strong regional newsgathering. It would be cheaper, more coherent and still feed material into national broadcast and digital news.

And who knows, people might even listen to it too.


Author: Matt Walsh


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