The phony war is over.
With so little notice that an election was coming much of the early campaigning has been done on social media.
So, what have we learnt so far from the parties’ election posts?
- They don’t do news. The posts operate in a different universe where there is no news and everybody’s talking about the parties’ daily talking points. Here’s Tim Farron dealing once and for all with those questions about his views on gay sex and sin.
- Grandstanding is grand. Asked a tough question at PMQs? Why not include your lengthy oration on your Facebook page and cut before your opponent has a chance to answer.
- Everybody is playing nicely. It’s not just Jeremy Corbyn who is avoiding personal attacks, so far no-one has played dirty – unlike back in 2015. Well, almost no-one.
- No-one has any policies. In 2015 all the parties spent a lot of time and effort explaining their costed manifestos. This time around they’re struggling to make it up as they go along.
- Theresa May’s Downing Street speech announcing the snap election was a hit.
Of course, it is early days yet and the parties may yet decide to toughen up their social media communications.
But so far it is an alternative world of anodyne spin and pre-approved key messages.
Let’s hope Twitter is more fun…