I read during the summer that Labour had finally got around to hiring someone to advise Ed Miliband on broadcasting.
Former BBC producer Matt Laza got the job, which the party had apparently had some difficulty filling.
You can see the results on yesterday’s Channel 4 News. Shirt-sleeves rolled up, voice pitched lower, speaking more slowly, falling over fewer words. Until Jon Snow starts to press him, at which point there’s a return to normal.
But who on earth agreed to the interview taking place next to a hospital bed! Was he in intensive care following a beating from Ed Balls for forgetting the deficit? Back-drops matter on TV and the subliminal message this delivered wasn’t positive.