I was very lucky to be asked to write something on the digital campaign.
You can see my take on the use of Facebook here
Of course it is but perhaps not in the way you think.
There have been several surveys released in recent weeks that appear to show systematic bias against the leader of the Labour Party. One by the Media Reform Coalition accused the BBC of giving more airtime to his critics, another by YouGov found most people felt the media was biased against Corbyn.
Even traditionally left wing publications, such as The Mirror and The Guardian, which tried at first to give Corbyn the benefit of the doubt have struggled to support him.
And the Labour leader’s team have explicitly tried to bypass the traditional press by speaking directly to supporters via Facebook, Twitter and Snapchat.
So, all the media hate Corbyn and want him out to placate their neo-liberal, corporate masters, right?
Well, no. The fact is that the Labour party leadership always faces a tough time in the press. Corbyn’s having a worse time of it than most. But is it worse than, say, Brown’s in 2008-10?
And the Corbyn team have struggled with issues of basic communication competence, even while raising issues worthy of discussion. They’ve ended up by becoming the story, rather than managing the story – too much effort has gone into dealing with what Lynton Crosby calls process stories .
Sure, there are some journalists and publications who will never support Corbyn – The Mail, The Sun, The Telegraph and so on. But some who might be persuaded to buy into the Corbynite agenda will be unpersuaded by incompetence. And by failing to cultivate support in the press, Corbyn’s team continue to fuel a narrative of “us vs them”.
The fact is that Corbyn needs to find a way to connect with the general public and that – still, at the moment – means fighting to ensure a fair hearing in at least some parts of the press and broadcast media. Public meetings and social media posts have their place but they can’t replace mediated communication – at last not yet.
That means that Corbyn’s team need to swallow hard and find ways to start placing positive stories – it might be too early to reveal the hard policies they’ll stand behind at the next election but they need to fly some kites to reframe the media narrative.
So, it matters for Corbyn. But does all this matter for the media?
Yes, I think it does. The sense from Corbyn’s supporters that the media is against them is probably to be expected, but the wider feeling of the general public of bias against Corbyn should give at least some journalists pause for thought.
The fact is that something is happening in the UK. Corbyn is tapping into a groundswell of opinion and not enough is being done by the media to explain that movement and understand what it means. The Westminster village often talks about wanting to get out of the bubble and find out what’s happening – here’s its chance.