Five tips to make you a better writer

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“How can I be a better writer?” is a favourite question of students, as is the more concerning complaint, “But no-one’s taught me how to write”.

Let’s start with the basics. You can learn to write. You can learn style. You can learn precision. Anyone who tells you different is wrong.

But here’s the thing; it’s all about you. You have to want to learn and you have to put lessons into practice. There isn’t a magic spell that will make you a better writer. Few people are natural, born writers. It is practice and the observance of a few rules.

There’s lots of web-based advice on how to be a novelist, or a journalist, or a copywriter, or any of the many professions where writing is a core skill. But for this, I’m going to assume that you just want tips on how to express yourself more clearly.

  1. Write. It’s a cliché but the first step to being a better writer is to practise. Start writing. Write a blog or a diary or, if you’re one of my students, do your assignments. Malcolm Gladwell told us that if you spend 10,000 hours doing anything you’ll become a world-class expert. How many hours have you spent writing? How much practice are you really getting? Write something every day and you will get better.
  1. Read. There’s no way to become a better writer unless you can recognise good writing. Read everything. Read classic literature, modern literature, biography, history and politics. Read newspapers. Read the internet, although perhaps not all at once. Draw inspiration from everything you read. Love language and when you find a writer whose style you like, read everything they’ve ever published. In this excellent video the BBC’s Alan Little recommends reading poetry too. I’ve always thought life too short for poetry but if it works for you, go for it.
  1. Learn to proof-read. When I worked for ITN and The Times I was often sent CVs by hopeful young journalists. I was amazed by the grammar and spelling errors in them. How could anyone who wanted to work in journalism make such simple and off-putting errors on an important document? The answer is proof-reading, or rather the lack of it.

When you’ve completed a first draft, print it out and read it back to yourself. Out loud. Use a book to cover the next line of text so your eye doesn’t wander. Then cross out all the mistakes. Recast sentences that are unwieldy. Look at each sentence and remove every word you can without altering the meaning of the sentence. Most of us begin typing before we’ve really thought about what we want to say, when you’ve worked it out, rewrite the sentence.

In his excellent short autobiography On Writing, Stephen King recommends cutting every adverb, the words that end –ly. The idea is that if you’ve used one, you’ve weakened your sentence. If you write “The hero ran quickly” you’ve included unnecessary information, if you’re running you are moving quickly. It’s enough to write “The hero ran” or perhaps, “The hero sprinted”.   The great American writer Mark Twain agreed and carried out a war of attrition on adjectives, saying:

“When you catch an adjective, kill it. No, I don’t mean utterly, but kill most of them – then the rest will be valuable. They weaken when they are close together. They give strength when they are wide apart. An adjective habit, or a wordy, diffuse, flowery habit, once fastened upon a person, is as hard to get rid of as any other vice.”

After reading all those badly written CVs I checked my own. Naturally, I found errors. We all need to proof.

  1. Learn the basics of grammar. If you were employing a bricklayer and they told you they didn’t know how to mix mortar, would you hire them? People who want to write have to know the basics of grammar. If you don’t know the difference between its and it’s, or when to use which or that, or the difference between “let’s eat Grandma” and “let’s eat, Grandma”, find out.

People are often afraid of grammar, fearing it’s full of pedantic rules they won’t understand. It isn’t. There are plenty of pedants; the type of people who insist you can’t split an infinitive. They’re wrong and those who say “to boldly go” should become “to go boldly” have an empty space where their souls should be. Don’t fear them; it’s just about ensuring your meaning is clear. There are some excellent and readable books that can help. Eats, shoots and leaves by Lynne Truss, Essential English for journalists by Harold Evans, and the classic Elements of style by Strunk & White are all short and informative.

And while you’re thinking about grammar also think about clichés. Avoid them like the plague. Especially if they’re as old as the hills. Try and find fresh ways to get your meaning across to the reader rather than relying on the stale thoughts of other people. John Rentoul’s The banned list and Rob Hutton’s Romps, tots and boffins will help you avoid the worst examples.

  1. Find a mentor. I didn’t learn to write at school or university. I didn’t learn to write as a regional journalist. I learnt to write between six and eight in the morning, weekdays, in the early part of the noughties. I was working as a journalist at ITN and every morning I would pick up the overnight scripts written for John Suchet’s programme on the ITV News Channel. Every day I would rewrite them. And every day John would come in and tell me, with great enthusiasm and razor sharp analysis, exactly what was wrong with them. After a couple of years I thought if I got one or two past him each day without his rewriting from scratch, I’d done well.

Now, not everyone can have a great TV writer dismantling their style and putting it back together again. But there are plenty of places to seek advice.

Read George Orwell’s classic essay Politics and the English language. His six rules are still the basis of good style. The Telegraph’s Tom Chivers disagrees, particularly about the relative importance of  active and passive voices (“The athlete threw the ball” vs “The ball was thrown by the athlete”). That’s fine. But Tom is a better writer than you and me, so he can do as he likes. You should write in the active voice.

Or there’s Neil Gaiman’s eight rules of writing, or Elmore Leonard’s ten rules of writing,  or Kurt Vonnegut’s eight rules for writing. You get the picture. And, as there’s no idea that hasn’t already been done better by Buzzfeed, look here for more advice from writers.

One final thought: be interested and be interesting. Readers will forgive any number of errors, provided what you’ve written speaks to them. So, have something to say and say it well.

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My media predictions for 2014 – successes and failures

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I started this blog with a rash set of predictions for the media industry for 2014.

So how did I get on?

1. TV journalism old guard to retire.

Pretty close here, I think. David Dimbleby’s not quite fully handed over the reigns of election night to Dimbleby-in-waiting Huw Edwards but they are sharing presenting duties. Tom Bradby will take over from Alastair Stewart over on ITV, although Alastair will continue to anchor the day two coverage. If it’s another hung Parliament that could be a crucial part of the story. And Jeremy Paxman does get to bring his more abrasive style to election night coverage. But it’s on Channel 4 not BBC1.

2. A national daily newspaper announces it’s going weekly.

No. Despite caveating this prediction with an acknowledgement of the unexpected resilience of newsprint, the nationals continue to hang on as the regionals are hollowed out. Still, I I’m sure it’s only a matter of time before the presses stop, as Trinity Mirror’s experiments in Reading suggest.

3. NBC news to get a shiny new website.

Partially right this one. Lots of changes in style over at NBC News – take a look at the site today as compared to the end of last year. It’s looking much bolder and cleaner,

That said it’s been evolution rather than revolution at NBC. And recent changes on the executive floor suggest it has been far from plain sailing. Still, a tighter focus by Julian March on digital and innovation might not be a bad thing as NBC News seeks to increase its speed of improvement. And hopefully that will deliver more tangible results than just a refresh of a rather tired app.

4. Twitter and linear television drive more “event” programming.

Yes, not much doubt about this. People using Twitter to discuss event TV is an increasingly important and measurable part of TV programming strategy. Perhaps more interesting is whether that trend will continue. Facebook is moving to reinforce its status as chief driver of social traffic and with its huge global dominance it may be hard for Twitter to carve out a niche market as the global media water-cooler.

5. TV debates announced for 2015 general election.

Well, they’ve been announced. But it’s not yet clear that they will go ahead in the format suggested by the broadcasters. The level of confusion about whether or not different party leaders should be included may yet give David Cameron a get out of jail card. But I suspect that they will still go ahead. All the polling suggests there is still everything to play for and Cameron will want to use every tool in his arsenal to ensure reelection and that includes dominating his opponents in a TV debate.

So, three and a half out of five? Not too bad but I’ll try to do better for next year.